Daniel Storrow (Copywriter)
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Traeger : Hot Grill Summer

The year is 2021. As spring turns to summer, and vaccines turn to antibodies, it feels like the Covid-19 pandemic has turned a corner. Everyone’s ready to get out of quarantine and turn up. Megan Thee Stallion song “Hot Girl Summer” is once again on the charts. Enter Traeger Grills, ready to tackle your grilling needs, and the patriarchy. Even as gender norms evolve, grilling is still seen as a man’s world. Traeger challenges this notion, celebrating and normalizing women who grill, and showing that Traeger, like grilling, is for everyone.

OOH

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