Traeger : Hot Grill Summer
The year is 2021. As spring turns to summer, and vaccines turn to antibodies, it feels like the Covid-19 pandemic has finally turned a corner. Everyone’s ready to get out of quarantine and turn up. Enter Traeger Grills, ready to tackle your grilling needs. But even as the world starts to move on, one area has remained the same: the patriarchy. And although Megan Thee Stallion's "Hot Girl Summer" once again tops the charts, grilling is still seen as a man’s world. Traeger challenges this notion by celebrating and normalizing women who grill, and showing that Traeger, like grilling, is for everyone.