Stella Artois
You know Stella Artois. Tasty beer, fancy label. It’s refined, luxurious, vaguely European. In other words, it’s stuffy, and reserved for special occasions. The problem with those? They don’t happen that often. We wanted to bring Stella down to Earth for a new generation of consumers who value everyday luxuries. It may come in a fancy chalice, but please don’t lift your pinky when you sip.
Super Bowl Social Campaign: The Search for Other David
We built an entire interactive social media campaign around Stella’s first Super Bowl Spot in 6 years. In the weeks between the release of the teaser and full spot, we had fans, influencers, brands, and internet sleuths, to try to find David Beckham’s long-lost twin. The results of this campaign speak for themselves (including a Gold Drum Award), but I’ll let Ben Affleck explain them as well.
Sleuths, Celebrities, and Brands
Here are some of the partners we teamed up with to bring this storyline to life for consumers, both before and after “Other David” was revealed.
eBay Partnership and Influencer Support
50 States of Stella: Merch Launch & Social Campaign
The Beckham '“twins” get re-acquainted and Dave shows off his collection of chalices from all 50 states. So we went ahead and made chalices from each of the 50 states, redesigning the cartouche for each, and releasing them via eBay auction as a 1-of-1 item from Dave’s collection. We raised over $7k for Water.org and reinvigorated Stella fans’ love for our chalices.