Lays: Chip In
With new snack startups popping up every day, Lay's needed a culturally relevant campaign that would generate buzz and strengthen their brand distinction. To connect with modern consumers, who prefer brands with values aligned with their own, Lays needed a campaign with a positive social message; and maybe even a good pun. With so much seemingly negative public discourse, it was time to encourage people to Chip In. This campaign won a merit award in the 2020 One Show Young Ones Student Awards.