GEICO: Social Media

It seems every insurance company is clamoring for the funniest commercials nowadays, but GEICO started it all. With fun characters and silly premises, they showed you can be a serious, reliable insurance company and still make people laugh. Under the tremendous shadow of their iconic IP, they wanted an ongoing social media presence that would rival that of other respected brands, and bring their hilarious brand into the social sphere. 

I worked with the team to launch the GEICO Gecko's TikTok account, and concept and create organic and paid social posts across TikTok, Instagram, Facebook, and Threads, for both GEICO and the GEICO Gecko's social accounts.