GEICO Social
Every insurance company wants to be funny now, but it all started with a little green spokes-lizard who proved an insurance company can give people a laugh without losing credibility. Tasked with bringing these same iconic characters and silly premises into social in a way that felt socially-native and platform-perfect, we launched The GEICO Gecko’s TikTok account, and created organic and paid social campaigns across TikTok, Instagram, Meta, and Threads, for both GEICO and the GEICO Gecko. Here are some standouts.
GEICO x Thursday Night Football
In partnership with the NFL and Thursday Night Football, GEICO wanted a few TikTok spots to support a TV spot they were shooting with Andrew Whitworth, an NFL commentator and ex-player. We ended up with four social spots to run in paid and organic social, using the same set and actors as the TVC.
GEICO x NCAA March Madness
For March Madness, GEICO wanted a paid social campaign that spoke directly to hyper fans, and made them feel seen. From the bracket-obsessed, to bandwagon fans, to the ride-or-die superfans, and even those convinced that their superstitious rituals can make or break a game, we wanted them to know that GEICO can help them get more out of March Madness. Because you always get more with GEICO. A highlight of this shoot was getting to hang out with a “famous” parrot.
Organic Social
GEICO wanted to use organic social to keep building the customer affinity they’d spent so many years investing in with their funny TV commercials. Our challenge was to bring their unique voice into social in a way that felt native to each platform, and natural to both the GEICO and GEICO Gecko’s accounts. And all without being able to shoot any new footage. The result was a legacy brand finally making a splash in the world of social.
