Behind the Mask

As businesses began reopening after a long, and difficult pandemic, customers were welcomed back inside. But something felt different. Customers and staff wore masks, and stayed separated by plexiglass. Interactions felt transactional and lacked a human touch. And of course, some customers took out anger and frustration on service industry workers. Based on an open brief, the Behind the Mask campaign was created as a toolkit for small businesses to humanize their employees at a time when human interaction was conspicuously missing. This campaign picked up a bronze pencil at the 2021 One Show Young Ones awards.

Nametags

Table cards for restaurants and coffee shops

Bookmarks for Bookstores

Floor stickers for social distancing, and stickers for the counter, plexiglass, and other parts of the store. 

Takeaways, including physical/digital receipts, bookmarks, and postcards.