Daniel Storrow (Copywriter)
  • Advertising
  • Standing
  • Being

Behind the Mask

ONE SHOW,  YOUNG ONES WINNER: BRONZE

As businesses began reopening after a long, and difficult pandemic, customers were welcomed back inside. But something felt different. Customers and staff wore masks, and stayed separated by plexiglass. Interactions felt transactional and lacked a human touch. And of course, some customers took out anger and frustration on service industry workers. Based on an open brief, the Behind the Mask campaign was created as a toolkit for small businesses to humanize their employees at a time when human interaction was conspicuously missing. This campaign picked up a bronze pencil at the 2021 One Show Young Ones awards.
Picture
Picture
Businesses share pictures & light-hearted facts about their employees, which are turned into posters and other executions
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Poster displayed in-store

Nametags
Picture
Picture
Picture
Picture
Picture

Floor stickers for social distancing, and stickers for the counter, plexiglass, and other parts of the store. 
Picture
Picture
Picture
Picture
Picture

Table cards for restaurants and coffee shops

Picture
Picture

Takeaways, including physical/digital receipts, bookmarks, and postcards. 
Picture
Picture

Bookmarks for Bookstores
Picture
Picture

Postcards for restaurants and cafes
Picture
QR code user journey
Picture
The QR code leads to that business' instagram, where they've shared photos and facts about their employees. This promotes their Instagram account as well as showcasing their employees and signals to customers that they care. 
Picture
The official Behind The Mask Instagram account reposts from  businesses' accounts that are posted using our hashtag. 
Picture
Picture
←back to work
Cookie Notice: This site does not use cookies but I did eat several oreos while making it. 
  • Advertising
  • Standing
  • Being