Behind the Mask
Insight: Masks create distance; interactions in stores and businesses feel transactional and have lost that human touch.
Behind the Mask is a toolkit that small businesses can use to showcase
and humanize their employees, in order to:
and humanize their employees, in order to:
Businesses share pictures & light-hearted facts about their employees, which are turned into posters and other executions
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Poster displayed in-store
Nametags
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Floor stickers for social distancing, and stickers for the counter, plexiglass, and other parts of the store.
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Table cards for restaurants and coffee shops
Takeaways, including physical/digital receipts, bookmarks, and postcards.
Bookmarks for Bookstores
Postcards for restaurants and cafes
QR code user journey
The QR code leads to that business' instagram, where they've shared photos and facts about their employees. This promotes their Instagram account as well as showcasing their employees and signals to customers that they care.
The official Behind The Mask Instagram account reposts from businesses' accounts that are posted using our hashtag.
